“I truly believe that if each of us were to do our own share of good whether small or large to improve the way we live, think and act, to push the envelope and recognize the interconnectedness of all, then the world would undoubtedly change for the better.”

Zeitz is recognised as one of the world’s leaders in sustainable business, conservation and philanthropy and believes in contributing to a new paradigm of corporate social, environmental and financial sustainability.

In 1993, aged 30, Zeitz became the youngest CEO in German history to head a public company. Zeitz served 18 years as Chairman and CEO of PUMA and under his leadership PUMA went from near-bankruptcy to become one of the top 3 brands in the sporting goods
Industry. At PUMA, Zeitz conceived and pioneered the ground-breaking Environmental Profit and Loss account (E P&L) that puts a monetary value on environmental impacts across a business’ supply chain, inspiring a new internationally-recognised environmentally and socially conscious business model.

In 2008, Zeitz founded the Zeitz Foundation for Intercultural Ecosphere Safety to support sustainable solutions that balance conservation, community, culture, and commerce (the 4Cs). And in 2013, Zeitz co-founded The B Team with Sir Richard Branson, an initiative which includes 24 of the world’s top business leaders such as Professor Mohammed Yunus, President Mary Robinson, Mo Ibrahim, Paul Polman and Arianna Huffington, promoting socially and environmentally conscious business practices across the globe.

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